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Bio-Genica announces an official demo launch for the Genpet™ Series 01 pet line at Iodine & Arsenic.

TORONTO, On. (September 3, 2005)—Bio-Genica is pleased to announce an official demo launch for the Genpet™ Series 01 pet line! Iodine & Arsenic (867 Queen street West, Toronto) will be the first of what we hope to be many retail stores to carry the Genpets.

The fun begins on September 11th, 2005 when Genpets goes up into Iodine's store window facing out onto Queen street as well as in-store.The Genpets will be placed in a newly designed display unit to showcase them to the public and will be up and running in the store until October 2nd, 2005.

When asked for a comment Bio-Genica CEO Adam Brandejs had this to say; “Obviously we are very pleased here at Bio-Genica. This will be a strong launch for the Genpets as they will be placed in a high traffic commercial shopping area. To place fully bioengineered animals on public display and sale in such an area is a bold move sure to turn heads. We’re very excited to broaden our market and strengthen our position as leaders in this industry”.

Of course none of this would have been possible without the hard work of our executive marketing chief Crystal Pallister. When asked for comment she had this to add; “ I fully believe the people of Toronto are going to love what we at Bio-Genica have to offer. It's been a hit with the kids, especially teens. What better way to show them how to care for life and have responsibility than to give them a pet, a friend, which bonds to them immediately and loves them unconditionally. We are pleased to be able to launch Genpets in a store such as Iodine and as the official correspondent, I am very excited to see everyone's reactions. I hope they will love the Genpets as much as we do”.


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